Content Launching August 1, 2024
Swift Justice
with
Victoria
Multi Mom & Your New BFF
Let’s Have Some Fun
What Is Swift Justice?
For a few years now I’ve felt a creative drought. Ideas came to me, but I never executed them.
Work, kids, responsibilities, bills, and life are excuses I’d give when I’d crave more. In the last
several months I realized nothing changes if nothing changes. Everyone is busy but what
separates the dreamers from the achievers is action. Finally, I got honest with myself and
faced what was holding me back: fear and ignorance. Fear of failure and ignorance of where
to begin. I’ve made more progress by believing that if I want it, I can do it. When you allow
yourself freedom to create and express without boundaries, ideas come to you. Swift Justice
struck me like a bolt of lightning as I stood at my desk at work. I’m blessed to have a career I enjoy, and I don’t take that for granted, but I want my path to be one of creating content and delivering to a niche audience, via social media platforms, what I feel so many like me crave: that feeling of being understood and laughing along the way. There’s no denying who and what I am: I am a working lawyer mom with a blended family. I am an optimist who occasionally gets overstimulated when kids won’t be quiet, and the dog won’t stop barking. Each morning, I must get up and put on professional clothes, I juggle my husband AND co-parents, and I don’t even know how to sew a button on a shirt. I also suck at crafting. I am a proud Swiftie who finds pure bliss when I’m in the car by myself jamming to her songs. Last week I upped my game when I sang into a hairbrush in front of the mirror in a gloriously empty house. Like millions of others, I’m a multifaceted person. That my friend, is Swift Justice. With a nod to my bar license (which I will always be proud of), Swift Justice delivers humorous, relatable content to the millennial. In the form of short videos and reels (TikTok and IG Reels), longer videos (YouTube) and everything in between, there’s content for you.
Let’s be BFFs and have some fun.
Victoria
Swift Justice Segments
Monday Morning Misdemeanors.
This idea arose after hearing the hilarious and unbelievable stories our friends have from online dating. At one point, I looked at a friend and said, “what are you doing that’s making men commit misdemeanors for you?” The idea formed from there. This is a hilarious exchange of anecdotes about the insanity you run into with online dating and weekend shenanigans. It’s short, light, but filled with true tales of dating on apps.
Teen Translator Tuesday
My 14 year old stepdaughter, BL, and
her friends use certain phrases and I
truly have no idea what they mean.
When I learn the definitions, I usually
think they’re really dumb (the phrases,
not the kids.) I know I am not alone in this.
This segment will be enjoyable,
and educational, for all.
What’d You Say Wednesday
Late at night dumb things that have popped out of my mouth bubble up to the front of my brain and I lay in humiliation. Example: the very first time I spoke on the record in court as a lawyer, I was rattling off a plea deal that a defense attorney and I negotiated. As I reached the end of the lengthy list, I was supposed to say, “the cost of prosecution is $50” instead, I proudly exclaimed, “the cost of prostitution is $50”. I have 1,000 more similar experiences that haunt me.
Basic Skill Saturday
I will learn a skill. Sewing a button. Changing a tire. Reading an actual paper map and using it to navigate to a place I don’t know how to get to. The list is endless. Utilizing local businesses for those lessons where a professional is needed, will ensure we all benefit from this segment. We all wish we learned how to do something or want to watch a how-to. With this segment my audience can give me suggestions for other skills or simply enjoy the journey with me.
Momsense—it’s not nonsense, it’s momsense
This segment is what IG reels are filled with as parents scroll looking at hilarious videos of frazzled parents. Moms need all the assistance we can get since we juggle multiple lives, not including our own. This segment can be a commiseration session, a how-to, or both. It’s not rocket science when we need the significant others in our lives to help us out in minor (occasionally major) ways; so cut the nonsense, empty the dishwasher, and watch Momsense to pick up tips on how to make everyone’s lives run smoother.
50 v. 30
A millennial married to a (what generation is a 55-year-old, anyway?) has its natural funny content. Organically, the conversations my husband and I have frequently have hilarious moments because of the age difference (who IS Roger Whitaker? That guy’s name is really Engelbert Humperdinck?) This segment is in multiple formats (name this song, name this band, what does this slang mean, where were you on this day?) Older, younger, and anyone in between will learn and laughfrom this.
Stepmom Society:
This one is especially meaningful because before I met BL I scoured the internet looking for real-life tips on how to meet your partner’s child, and what to expect. I couldn’t find anything worthy, or non-clinical based, that gave advice on how to handle nerves, how to forge a meaningful relationship, and what to do if it doesn’t go well. I am truly blessed that my journey has been a positive one with my bonus daughter, but I know others who have had a more difficult time. By bringing on stepmoms with various experiences, this segment can be a helpful place for an often misunderstood and isolated community.
The Conversion: Questionable Insight from an NFL Convert
Four years ago, the Tampa Bay Buccaneers got a barely-on-the-map player to sign with them. Kidding, it was Tom Brady, and he and Gronk revitalized our football franchise. Since the moment it was announced that THE Tom Brady was coming to my city, I became an NFL fan. This conversion to football fanaticism overlapped with my desire to drastically cut down on my news consumption. Instead of receiving breaking news alerts from at least 10 media outlets, I switched to ESPN notifications and alerts that only had to do with football and a few other sports and teams that interested me. I noticed my overall anxiety and constant fear about the world decreased, and my knowledge of the 32 football teams and the rules of the game increased. Since then, I’ve grown to adore the Sunday lineup, wait excitedly for Monday Night Football, and I’m one of the few who is satisfied with Thursday Night Football on Amazon Prime (I mean, I do have suggestions for it though). A few months ago, while Mitchell and I were out he and I played a game to see how many players on each NFL team I could name. We didn’t realize people around us were listening until one man put his beer down and sad, “damn, you beat me.” I knew I was on to something. I can hold my own now in a football conversation and people—usually men—don’t know how to handle it. When Travis Kelce put it on blast last summer that he had made a friendship bracelet for Taylor Swift, I got giddy thinking my adoration of football and my favorite artist would collide. Boy, was I in for a treat. Every week during football season since fall of 2020, I get irrationally passionate about teams and get irrationally angry at teams. A lot of the reasons I will root for or against a team defies logic. I really disliked Matthew Stafford’s wife for a while, so I vehemently went against the Rams (it also didn’t help them that they beat us in January of 2022, ending our playoff run.) Last year the Rams were losers AND I forgot why I disliked Mrs. Stafford, and they moved to my neutral team category.
On this segment I will rate where the teams rank each week in my head. The rankings will have some sense to them, but some teams just won’t be able to escape my wrath depending on certain emotional aspects. The Bucs will always be ranked #1 and unfortunately for The Chargers, my major disdain for Jim Harbough has them at the bottom (although I love Justin Herbert’s hair.) This segment will be semi-educational for the football newbie, and it may make some people mad. Football has a way of doing that.
No one, not even the people who pretend they have it all, have it all. Through Victoria’s experiences she will make women feel seen and feel less alone in navigating motherhood—and navigating adulthood. Any other millennial feel like you’re still growing up? With life experiences she never predicted would come her way, Victoria is determined to use her non-traditional path to create content that will make people feel validated, make people laugh, and remind people they’re never alone in their experiences, even those journeys that feel isolating.
Victoria is a mid-thirties mom, bonus mom, wife, and attorney. She lives in Florida with her husband, 14-year-old stepdaughter, and her two sons, ages 9 and 5. She works for an award winning organization where she represents victims of domestic violence (“DV”) through various stages of litigation in their DV cases. Victoria is a recovering people pleaser and has recently learned that no one has it all together, despite what everyone wants you to think.
Who Is Victoria?
Victoria’s hair and makeup: Heather Tapia of FL Girl Hair
Photography: Mar’Ce Banks of Sweet Grace Photography
Let’s Connect
Victoria
Have a segment or content request?
Want to say hi?
Interested in a brand partnership?
victoria@theswiftjustice.com
813.215.4496
www.theswiftjustice.com